Behind the label
Under the creative direction of gpstudios, we collaborated with an exceptionally talented collection of artists to reimagined the FABLE stories, as they have never been told before.
Visual Artist - Hugo Cuellar
Hugo is a talented illustrator and animator with a beautifully warped mind, living and working in London, having arrived from Santa Cruz, Bolivia, via Edinburgh College of Art.
With more than 15 years in the animation industry in Scotland and England, Hugo has a large and diverse portfolio, from television series to short films; corporate videos to adverts. He has also been published as an illustrator for different books and children’s magazines.
Visual Artist - Hugo Cuellar
Hugo is a talented illustrator and animator with a beautifully warped mind, living and working in London, having arrived from Santa Cruz, Bolivia, via Edinburgh College of Art.
With more than 15 years in the animation industry in Scotland and England, Hugo has a large and diverse portfolio, from television series to short films; corporate videos to adverts. He has also been published as an illustrator for different books and children’s magazines.
Narrator - Jeff Rawle
Jeff landed his first major role in 1973 as Billy in the television version of Keith Waterhouse and Willis Hall’s ‘Billy Liar’. He’s been a familiar face on TV, stage and film ever since, including playing Amos Diggory, father to Cedric Diggory (Robert Pattinson), in ‘Harry Potter and the Goblet of Fire’. Rawle’s writing credits include ‘The Young Poisoner’s Handbook’ in 1995 and ‘Who Goes There?’
Narrator - Jeff Rawle
Jeff landed his first major role in 1973 as Billy in the television version of Keith Waterhouse and Willis Hall’s ‘Billy Liar’. He’s been a familiar face on TV, stage and film ever since, including playing Amos Diggory, father to Cedric Diggory (Robert Pattinson), in ‘Harry Potter and the Goblet of Fire’. Rawle’s writing credits include ‘The Young Poisoner’s Handbook’ in 1995 and ‘Who Goes There?’
Composer - Salvatore Schiano
Salvatore Schiano, who composed original music for our FABLE animations.
Salvatore focussed his early career in learning classical guitar, which is the instrument that still inspires him today. He studied under some of the greatest soloists in Italy, among them, Antonio Petrazzuolo and Antonio De Innocentis were the most important to shape up his musicality. His artistic curiosity led him to study composition as well. In particular, Salvatore specialized in Composition for Screen at the Royal College of Music in London, the city where he currently lives.
Composer - Salvatore Schiano
Salvatore Schiano, who composed original music for our FABLE animations.
Salvatore focussed his early career in learning classical guitar, which is the instrument that still inspires him today. He studied under some of the greatest soloists in Italy, among them, Antonio Petrazzuolo and Antonio De Innocentis were the most important to shape up his musicality. His artistic curiosity led him to study composition as well. In particular, Salvatore specialized in Composition for Screen at the Royal College of Music in London, the city where he currently lives.
Cermacist - Bella Jones
The London-based clay geek and potter Bella turned her attention to glaze chemistry for FABLE's black volcanic clay whisky tumblers and water jugs. Bella describes herself as ‘your friendly, neighbourhood clay witch’. Her love affair with all things clay started with a chance encounter in Lisbon, where she happened upon some beautiful tiles.
Each porcelain drinking set is completely hand-made and uniquely designed to enhance your whisky experience. Black and white porcelain is swirled together during the throwing process to create one-off striking and contrasting patterns to embody the FABLE stories.
Cermacist - Bella Jones
The London-based clay geek and potter Bella turned her attention to glaze chemistry for FABLE's black volcanic clay whisky tumblers and water jugs. Bella describes herself as ‘your friendly, neighbourhood clay witch’. Her love affair with all things clay started with a chance encounter in Lisbon, where she happened upon some beautiful tiles.
Each porcelain drinking set is completely hand-made and uniquely designed to enhance your whisky experience. Black and white porcelain is swirled together during the throwing process to create one-off striking and contrasting patterns to embody the FABLE stories.
Creative Writer - Des Waddy
The FABLE stories have been reimagined by brand writer, Des Waddy. Des has been positioning brands and writing engaging, effective copy across sectors and channels for three decades, working with clients and creative agencies.
“At a desk, somewhere between ideas and information, is always a wonderful place to be.”
Creative Writer - Des Waddy
The FABLE stories have been reimagined by brand writer, Des Waddy. Des has been positioning brands and writing engaging, effective copy across sectors and channels for three decades, working with clients and creative agencies.
“At a desk, somewhere between ideas and information, is always a wonderful place to be.”
Branding & Design team - gpstudio
It all started with an idea... The gpstudio design team brought the FABLE stories to life by crafting and carefully considering every detail of the brand. Their vision was to create a captivating unique world of mystery and imagination, taking consumers on a journey of excitement and discovery.
gpstudio has decades of accumulated experience creating, crafting and delivering brands at full-scale across print, digital and environmental spaces.
Branding & Design team - gpstudio
It all started with an idea... The gpstudio design team brought the FABLE stories to life by crafting and carefully considering every detail of the brand. Their vision was to create a captivating unique world of mystery and imagination, taking consumers on a journey of excitement and discovery.
gpstudio has decades of accumulated experience creating, crafting and delivering brands at full-scale across print, digital and environmental spaces.
